Marketing
Marketing tools are for running marketing campaigns and automation — the kind of work every indie hacker eventually hits and would rather not build from scratch. 7 tools are listed here, each picked and written up individually rather than pulled from an affiliate feed. Outbid Twist is usually the first one people try: pay to rank #1 on the public board ActiveCampaign takes a different angle — marketing automation with a real CRM attached, aimed at small businesses that want workflows without HubSpot's price tag. And Braze is worth a look too: cross-channel customer engagement built for mobile-first products at real scale — overkill until you have millions of users to orchestrate. Every listing below includes the actual tradeoff, not marketing copy, so you can pick based on what you're building instead of what ranks highest in a sponsored roundup elsewhere.
Marketing automation with a real CRM attached, aimed at small businesses that want workflows without HubSpot's price tag.
Cross-channel customer engagement built for mobile-first products at real scale — overkill until you have millions of users to orchestrate.
Schedule posts across every social platform from one calendar so growth marketing doesn't mean five browser tabs open all day.
Behavior-triggered email, push, and SMS journeys built for tech companies that actually have event data to work with.
The all-in-one marketing and CRM suite that scales from a free tier to enterprise, though it gets pricey and bloated fast as you grow.
The default marketing automation layer for Shopify stores — deep ecommerce data baked in, less useful if you're not selling products.