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The backlink and keyword data most SEOs trust first — expensive, but the crawl index is hard to beat.
Free and non-negotiable — it's the only place you see how Google actually sees, indexes, and ranks your site.
The desktop crawler for finding broken links, redirect chains, and metadata mess a dashboard tool would miss.
An all-in-one competitor research and keyword suite — great for spying on what's actually working for rivals.
Scores your draft against what's actually ranking so you stop guessing at keyword density and headings.
A budget keyword and site-audit tool that covers the basics without the Ahrefs-sized monthly bill.