Mixpanel
mixpanel.comAnalytics
Built for tracking what users actually do inside your product, not just where your traffic came from.
Other products from Analytics
Free, ubiquitous, and the default most sites still reach for — just don't expect GA4's interface to make sense on the first try.
Open-source and dev-first — bundles product analytics, session replay, and feature flags so you're not gluing together five tools.
Lightweight, cookie-free, and readable at a glance — the GA alternative indie hackers pick when they want numbers, not a data science degree.
Privacy-first and bootstrapped on principle — a paid, no-nonsense pick for anyone who'd rather skip the cookie-banner conversation.