Analytics
Analytics tools are for understanding what users actually do in a product — the kind of work every indie hacker eventually hits and would rather not build from scratch. 7 tools are listed here, each picked and written up individually rather than pulled from an affiliate feed. Amplitude is usually the first one people try: deep funnel and retention analysis for product teams — powerful, but its pricing and complexity outgrow the solo-founder stage fast. Fathom Analytics takes a different angle — privacy-first and bootstrapped on principle — a paid, no-nonsense pick for anyone who'd rather skip the cookie-banner conversation. And Google Analytics is worth a look too: free, ubiquitous, and the default most sites still reach for — just don't expect GA4's interface to make sense on the first try. Every listing below includes the actual tradeoff, not marketing copy, so you can pick based on what you're building instead of what ranks highest in a sponsored roundup elsewhere.
Deep funnel and retention analysis for product teams — powerful, but its pricing and complexity outgrow the solo-founder stage fast.
Privacy-first and bootstrapped on principle — a paid, no-nonsense pick for anyone who'd rather skip the cookie-banner conversation.
Free, ubiquitous, and the default most sites still reach for — just don't expect GA4's interface to make sense on the first try.
Built for tracking what users actually do inside your product, not just where your traffic came from.
Lightweight, cookie-free, and readable at a glance — the GA alternative indie hackers pick when they want numbers, not a data science degree.
Open-source and dev-first — bundles product analytics, session replay, and feature flags so you're not gluing together five tools.